Shea Butter Meets West African Fashion

The package inspiration for our Shea Luxe Tubs comes from our love and appreciation of West African culture and the beautiful women who harvest our Shea. West African women are known for their bright and vibrant print cloth called Abada or Ankara. We incorporated elements of both textiles, into the label design on our tubs.

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Shea butter like Ankara or Abada, is a uniquely West African product. In fact, Shea trees can only be found in the African Savannah.weet Shea fruit ripen and begin to fall from the trees in April and the women go out into the Shea parklands to gather the fruit. They heap their baskets full of fruit and  take it back to their villages where they process the shea nuts into butter. This product, shea butter, will bring women an income that will allow them to clothe and educate their children.

Sweet Shea fruit ripen and begin to fall from their trees in April. Women Shea Producers then go out into the Shea parklands to gather the fruit. They heap their baskets full of Shea fruit and  take it back to their villages where they process Shea Nuts from the fruit into butter. Selling raw Shea Butter to brands like Shea Radiance, enables these women to make an income that allows them to feed, clothe and educate their children.

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While traveling to Ghana and Nigeria to provide support and truly understand the experiences of women working in our supply chain, we were inspired by their everyday wear. We saw beautiful cloth wrapped around their hips, waist and hair as they went about their business; some taking care of their children, farming with their husbands and creating additional income for their loved ones.

westafricanwomen(Image courtesy of #womeninandbeyond.org)

Naturally, we incorporated those elements of beautiful West African textiles into the design of our labels to give our customers the gift of an authentic African product and a short narrative about the importance of Shea Butter. We hope our Shea Luxe Tubs remind you of these women & the rich culture that is ingrained in our Shea.

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